Irina Zimina
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Toys Industry

The "Toys Industry" series explores the objectification, consumption, and industrialization of the human body. Inspired by the philosophy of commodity fetishism (Marx) and postmodern critiques of visual culture, it combines images of heavy industry with the manipulation of the body, creating grotesque yet ironic scenes. The works analyze how the body becomes an object of commodity consumption in the capitalist system, losing its sacredness and turning into "material" for industry. Visual references include Soviet propaganda graphics emphasizing the power of machines, and naive, popular images that add a comic tone. Enormous cranes and excavators elevate "corporeal forms," ​​while a playful aesthetic emphasizes the frivolous attitude toward objects of manipulation. Bright, "plastic" colors enhance the sense of artificiality, creating a contrast with the harsh reality. The series provokes discomfort, forcing us to consider the commercialization of the most intimate aspects of life and how the personal becomes part of the global mechanism.